Sell Courses on How to Sell Courses on How to Sell Courses
Why This Works (and Keeps Working)
The beauty of selling courses on how to sell courses on how to sell courses is that the value chain is infinite. No product. No expertise. No problem. You’re just monetizing methodology recursion—and it’s brilliant.
Each student becomes:
- A new testimonial
- A future competitor
- A potential affiliate
- A replication node of your income strategy
The goal is not to help people “succeed.”
The goal is to teach people how to teach people how to teach people… until someone forgets why they enrolled.
Step 1: Build the First Course (with No Actual Content)
Start with a framework like:
- Module 1: Mindset
- Module 2: Offer Creation
- Module 3: Sales Psychology
- Module 4: Scaling Secrets
- Module 5: Energetic Alignment (Optional but trendy)
Each video should be 7 minutes long, have vague slides, and use phrases like:
- “You get to choose your income.”
- “Structure creates freedom.”
- “Offer what feels aligned for you.”
Remember: you’re not giving answers. You’re delivering permission.
Step 2: Sell It with a Webinar Called “How I Made $10K With One Idea”
The title is everything. Don’t say “I’ll teach you how to sell.” Say “Let me show you the exact steps I took to reach 5-figure months teaching what I love.”
Your webinar script:
- Your story
- Your struggle
- Your shift
- Your solution (aka the course)
- Testimonials (from beta testers or imaginary friends)
- Scarcity timer + bonus slide
The last slide should say:
“This isn’t just a course—it’s a movement.”
Bonus points if you cry a little on camera.
Step 3: Teach Your Students to Copy You
Here’s where the recursion begins. Your course should include a module like:
“How to Package What You Just Learned Into Your Own Course.”
Tell them:
- You now have a unique perspective
- Your experience going through the course makes you qualified
- You’re allowed to help others from where you are
- Don’t wait until you’re perfect—just be 1 step ahead
Give them your slides. Call it a white-label license. Congratulate yourself on building an army of clones.
Step 4: Create Tiered Upsells That Lead to More Coaching
Once they’re in your course, they’ll realize they have questions. That’s your moment to say:
- “The course is great, but implementation is key.”
- “Join my group coaching to fast-track your results.”
- “Get my feedback on your course so you don’t waste time.”
Price suggestions:
- Group coaching: $297/month
- Voxer access: $777
- 1:1 intensives: $1,111 (angel number = automatic trust)
You’re not selling time—you’re selling proximity to perceived authority.
Step 5: Encourage Affiliate Promotion
Your students are now instructors. But they still need leads. So offer an affiliate program.
Tell them:
- “Earn 50% commission promoting this course that changed your life.”
- “Make back your investment by helping others invest.”
- “Be part of this movement and earn while you learn.”
The math:
- You make money from their audience
- They make money selling your stuff
- Their students become your future customers
This is not a pyramid. It’s a mentorship ladder.
Step 6: Release “The Advanced Version”
Once your first wave of students becomes teachers, create a second course:
“How to Build a 6-Figure Curriculum Teaching People How to Teach People.”
Topics:
- How to structure your course to be teachable
- How to build out a funnel your students can copy
- How to handle haters who say this is all fake
- How to appear on podcasts to promote your meta-method
Optional bonus module:
“Rewriting Your Identity Around Being the Product.”
Your “advanced” course will outsell the original. Because people will now think this is the shortcut.
Step 7: Brag About Your Success Publicly
Instagram captions:
- “3 years ago I had zero clue how to make money. Now I teach people to teach people how to make money.”
- “Grateful for my $40K month—just helping others package their genius.”
- “You get to choose your impact. You get to choose your income. You get to choose your level of recursion.”
Stories:
- Screenshots of Stripe
- Photos of testimonials
- Your dog on your laptop = freedom lifestyle vibes
The secret to success isn’t mastery—it’s momentum and marketing.
Step 8: Encourage Emotional Investment
Tell your students:
- “If you feel called to this, it’s for you.”
- “Money is just energy. Invest from your future self.”
- “Resistance is the cost of transformation.”
This neutralizes refund requests, bypasses objections, and reframes confusion as spiritual growth.
If they fail?
Tell them: “It wasn’t the method. It was the frequency.”
Step 9: Scale With Ads That Say Nothing
Meta-approved ad copy:
- “You’re already the expert.”
- “People need your message.”
- “They’re waiting for you to teach what you’ve learned.”
Target anyone who clicked on a motivational quote in the last 24 hours.
You’re not targeting interests. You’re targeting emotional vulnerability.
Step 10: Build a Course on How to Sell This System
By now, you’ve sold a course on how to sell a course on how to sell a course. There’s only one thing left to do:
Create a certification program.
Name ideas:
- Certified Course Strategist™
- Quantum Curriculum Coach™
- Digital Monetization Mentor™
- Recursion Revenue Architect™
Now you can charge $4,997 and include:
- Templates
- Voxer access
- Community
- Weekly calls
- More templates
- Zero new information
It doesn’t have to stop.
It just has to keep going.
Forever.
