How to Launch an Online Course About Something You Don’t Know
You don’t need skills. You don’t need knowledge. You don’t even need shame.
You just need a domain name, a Stripe account, and the unwavering confidence of a mediocre man with a ring light.
In this definitive guide, you’ll learn how to create, launch, and sell an online course on a topic you literally just Googled five minutes ago. Let’s monetize your ignorance—because facts are for losers, but funnels make money.
📚 Step 1: Choose a Trendy Topic You Barely Understand
The first rule of selling online courses is this:
Teach what’s hot, not what you know.
Crypto? Still kind of works. AI? Even better. “Neurodivergent trauma healing for left-handed freelancers”? Jackpot.
You’re not looking for mastery—you’re looking for buzzwords. Check trending topics on TikTok, grab a few terms from Reddit, and boom: you’re now “in the niche.”
💡 Examples:
- “Mastering AI Prompting with Intuition & Flow”
- “Build a 6-Figure Brand with Pinterest… probably”
- “Spiritual Productivity for Non-Linear Creators”
🎭 Step 2: Position Yourself as an Expert (Without Saying It)
Never say “I’m an expert.” That’s risky.
Instead, use phrases like:
- “I’ve been diving deep into this space recently…”
- “People have been asking me to teach this…”
- “I’ve seen incredible transformations using this framework.”
Translation? You watched a 12-minute YouTube video and copied the slides. And that’s fine. You’re not lying. You’re curating.
🛠️ Step 3: Build the Course Using Free Tools and AI
Your production budget: zero. Your scriptwriter: ChatGPT.
Your confidence: unshakable.
🎬 Here’s how you create the illusion of a high-value course:
- Use ChatGPT to write your entire outline.
- Record yourself on Zoom with “soft lighting” (aka your fridge light).
- Split the recording into 5 modules with titles like:
- “Module 1: Mindset”
- “Module 2: Clarity”
- “Module 3: The Framework”
- “Module 4: Integration”
- “Module 5: Next Steps (aka Give Me a Testimonial)”
💡 Pro tip: Never give too much detail. Confusion = authority.
🧱 Step 4: Create a Landing Page That Overpromises Everything
Now the real scam begins. The landing page is where your delusion becomes conversion.
✨ Must-have elements:
- An emotional headline:
“You were made for more than YouTube tutorials.” - A fake timer:
“Enrollment closes in 3 hours!” (It doesn’t.) - Imaginary bonuses:
“Includes $2,997 worth of templates (not really)” - Testimonials from people named “Sasha B.” and “Marco, from Berlin”
And of course:
🚫 No refunds. Ever.
🧠 Step 5: Use Psychology You Don’t Understand
Throw in some persuasion tactics you half-remember from a free ebook you never finished.
🧪 Tools of manipulation:
- Scarcity: “Only 5 spots left” (you can sell unlimited, obviously)
- Urgency: “Doors close tonight!” (they don’t)
- Authority: Use the word “certified” a lot—even if it’s self-certified
- Community: Say things like “join 500+ students” even if you’ve sold zero
You’re not deceiving. You’re co-creating a narrative of abundance.
📢 Step 6: Market It with Absolute Shamelessness
It’s not enough to post once. You need to flood your channels with:
- Reels of you talking in slow motion with lo-fi music
- Stories like “I’m so nervous to launch this…” (you’re not)
- Daily reminders that “transformation happens on the other side of YES”
🎯 Add a personal touch:
“This course changed MY life. Now I want to share it with you.”
(That life change? You bought a second plant.)
📈 Step 7: Sell High-Ticket for No Reason
Price your course at $497 minimum. If it’s under $100, people will think it has value. You want them to think it’s life-altering.
💸 Want to go premium? Try:
- “Early bird: $888”
- “Full price: $1,111”
- “Soul-aligned tier: $1,444” (same content, different name)
💰 Rule: The less they get, the more you charge.
👻 Step 8: Avoid Accountability at All Costs
You must NEVER allow direct feedback. That’s how they discover the truth.
So:
- Don’t do live Q&As
- Disable course comments
- If someone asks for support, reply with:
“That’s a powerful question—sit with it.”
And if someone complains?
Block, delete, and post a story about “protecting your energy.”
🪞 Step 9: Repackage It Monthly and Call It a New Program
One course = infinite launches.
Just change the name, tweak the colors, and run the same funnel again.
💡 Example:
- “Aligned Hustle Academy” → “Magnetic Business Bootcamp” → “Soul-Based Scaling Lab”
They’ll never know. And if they do? Just say:
“I’ve evolved, and my offerings had to evolve with me.”
🤡 Bonus: Offer Coaching Add-Ons with No Coaching Skills
Once they buy the course, offer a VIP upgrade for “private coaching.”
You don’t know how to coach? Perfect.
Just listen, nod, say “that’s so valid,” and then mirror back whatever they just said using spiritual terms.
🎤 Example:
Student: “I feel stuck.”
You: “What if stuckness is actually sacred stillness?”
Boom. $200/hour.
🧾 Conclusion: It’s Not a Scam If They Feel Seen
At the end of the day, it’s all about the vibe. You may not know what you’re talking about, but if you say it slowly, with music in the background and a Canva slideshow, they’ll believe you.
And hey—some of them might actually get results.
That’s the funniest part.
