How to Sell a Secret Method That Doesn’t Actually Exist
Step 1: Give It a Mysterious but Marketable Name
The first rule of selling a method that doesn’t exist is to make it sound like it definitely does. Choose a name that suggests exclusivity, speed, and some sort of ancient or digital wisdom.
Examples:
- The Quantum Pathway™
- The Income Alignment Method™
- The Velocity Shift Code™
- The 4D Scaling Framework™
- The Client Attraction Matrix™
Add a ™ even if it’s not trademarked. People won’t check.
Step 2: Wrap It in Story, Not Substance
People don’t buy systems—they buy stories. Since you don’t have an actual method, you’ll need an emotionally compelling narrative.
Use this framework:
- “I used to struggle with everything.”
- “Then I found this one thing that changed everything.”
- “Now I’m making $10K/month without doing any of the things you think you need.”
Mention burnout, alignment, or crying on the bathroom floor. Bonus points if you say you “accidentally stumbled upon this.”
Step 3: Never Define It Too Clearly
If someone asks “What is the method?”, you’ve gone too far. Keep it abstract. Call it:
- Energetic recalibration
- Identity-level restructuring
- Nervous system-based monetization
- Frequency-coded frameworks
- Intuitive blueprinting
This language creates illusion of depth while preventing specific questions. If it gets confusing, remind people “confusion is part of the shift.”
Step 4: Drip Feed Content With Zero Actual Steps
Structure your course or ebook like this:
Module 1: You Already Know
Talk about intuition and inner knowing. Avoid anything actionable.
Module 2: Release What’s Blocking You
Insert a journaling prompt. Avoid defining “blocks.”
Module 3: Embody Your New Identity
Repeat the word “embodiment” 12 times.
Module 4: Activate the Method
This is where the magic should happen—but don’t say how.
Module 5: Trust the Process
End with vague encouragement and a Canva worksheet.
If a client asks for more depth, say “your nervous system might not be ready yet.”
Step 5: Show Screenshots, Not Systems
You don’t need to teach anything if you can prove that someone (you) made money.
Post:
- Stripe dashboards (blur details)
- “Just made a sale!” DMs from friends
- Testimonies like “I felt a huge shift” or “I finally invested in myself”
- Selfies with captions like “doing the work behind the scenes 💻✨”
These suggest success without explaining anything.
Step 6: Raise the Price to Increase Belief
Scarcity and high cost equal perceived value. The more expensive your secret method is, the more people will trust it must be effective.
Pricing suggestions:
- Masterclass: $111
- Group program: $1,111
- 1:1 access: $5,555 (angel number = no refund requests)
- Certification in your method: $7,777
If they hesitate, remind them “the transformation begins the moment you invest.”
Step 7: Use Language That Reverses Responsibility
If your clients get confused or stuck, it’s not your fault. It’s their resistance.
Say:
- “This isn’t for everyone.”
- “The method reveals itself through embodiment.”
- “You get out of it what you energetically put in.”
- “If you don’t get it, you’re not aligned yet.”
This makes your lack of clarity feel like spiritual depth.
Step 8: Layer in Buzzwords and Blend Concepts
Create a fog of terminology from different fields to increase the illusion of genius.
Mix:
- Business jargon: leverage, systems, offer stack
- Spiritual terms: alignment, quantum, abundance
- Therapy words: somatic, reparenting, trauma-informed
- Marketing hype: magnetic, conversion, energetic pricing
Put it all together:
“I teach a somatic offer recalibration that aligns your energetic frequency to your scalable signature framework.”
Sounds deep. Means nothing.
Step 9: Say It Can’t Be Explained—Only Experienced
If anyone asks “Can you give an example?”, say:
“It’s not something I can explain in a sentence. It has to be experienced.”
Or:
“Linear minds struggle with non-linear breakthroughs.”
This creates a guru halo while dodging real answers.
Bonus: Call anyone who wants clarity a “logic-based thinker” and invite them to “drop into their body.”
Step 10: Sell Teaching Rights to the Method
Once people buy the method, sell them the right to teach it.
Offer a certification:
- “Become a licensed practitioner of The Pathway”
- “Train others in this sacred model of monetization”
- “Be part of the first wave of certified guides”
You don’t just sell the void. You franchise it.
Their students? Your next customers.
And that’s how you build an empire out of absolutely nothing—just vibes, voice notes, and vague frameworks that feel like something real.
